The IPL governing council announced digital brokerage firm Upstox as new partner in IPL 2021. The deal is signed for three-years this month takes the IPL T20 tournament’s sponsorship pool a couple of notches high compared to the 2020 edition. Mobile manufacturer firm Vivo returning on board, the IPL will shovel in a hefty Rs 440 once more this year as compared to the Rs 222 crore they received from Dream11 title sponsorship.
Now, with Upstox, the BCCI-IPL will earn approximately Rs 45 crore more this season with the three-year deal effectively totalling up to around Rs 145 crore.
The Indian Premier League (IPL) Governing Council has announced the Digital brokerage firm Upstox as an official partner for the upcoming 14th season of IPL 2021. This will be a multi-year partnership.
Brijesh Patel, chairman of IPL, said, “We are pleased to possess Upstox on board as a official partner of the Indian Premier League (IPL) 2021. As one of the most-watched cricket leagues in India, IPL with Upstox can create an great impact on the audience, especially the many Indian youth who are financially independent and searching for more options to manage their portfolios.”
Upstox Co-founder on IPL-Upstox Deal:
Upstox co-founder and chief military officer Ravi Kumar, said that, “We are thrilled to partner with BCCI for IPL 2021. In India, Cricket is quite just a sport. It is a crucial a part of our culture and social life, with an great fan-following, especially by the millennials. IPL has paved a bold new direction to Indian cricket within the last decade just as Upstox, which is revolutionizing finance in India. This is what sparks a natural connection between both the brands. With this integration of sports and finance, we intend to spread financial awareness across the country.”